Creating a personal brand can be a very daunting task and one of the easiest ways to get lost in the process is not knowing where to start. In the ever-changing world of content creation and streaming, it is essential to stand out. A personal brand can help you define the value you bring and has the potential to strengthen your connections and allow you to connect with others.
What is personal branding?
In its simplest terms, it is how you project yourself and your values to the world, ensuring your target audience knows who you are, what you stand for, and why it is worth choosing you. You must use your brand to differentiate yourself from other people, by sharing your story and how it reflects your skills, experience, and personality that you want followers to see.
Why is personal branding important?
In an era where people’s attention spans are getting shorter and shorter the need to make an impression is more important than ever. As a content creator/streamer your personal brand is vital to your success, as it allows you the opportunity to highlight your passions and strengths. People who believe they know you will trust you more and will be willing to choose you over competitors. Let’s look at some rules to creating an engaging, unique, and inviting personal brand.
Have a focus
Too many people are unfocused and try to either be everything to everyone or do everything with no real direction. You must remember that you can do anything, but you can’t do everything. Keeping your message focused on your target audience allows you to create content around your personal brand.
Authenticity means having a keen understanding of who you are and what you stand for and expressing yourself honestly and consistently. An easy way to have an original personal brand is to be genuine and authentic. People can see right through a disingenuous act, so be yourself and engage with your audience more meaningfully.
Tell a story
If your personal brand isn’t telling a story, you’ve already lost about half of your potential audience. Storytelling is a powerful way to inspire change and connect with others. Share what your inspirations and goals are, where you came from, and why you decided to do what you do. If you can’t think of anything, ask your friends and have them tell you a time you did something that was really you and inspired them.
Be ready to fail
Failure is difficult and all of us try and avoid it, but the reality is failure is unavoidable and a necessary evil. Failure is important as you can learn a lot from your mistakes, as they allow you to be aware of what can happen. Pushing past your comfort zone and going through trial and error often leads to the very best brands.
Create a positive Impact
As you develop your personal brand you want to steadily grow a community around your brand. Remember you are your brand, and you always need to keep in mind the impact you leave on others. Staying positive and helping others will only help you grow your brand in the long run.
A personal brand is a lifelong project that constantly evolves and changes. There are no hard-set rules for creating a personal brand but creating the right personal brand will not only help you be known but also grow as a content creator/streamer as you inspire those in your community.