Finding your Why/Purpose in Content creation

Content creation comes in many shapes and sizes. It can be video, images, audio, or writing. Every single day millions of pieces of content are published. If you are looking to get into content creation you have to create high-quality content that has a purpose and is cultivated to your audience.

Before you can start cultivating your content, you must first attempt to discover your purpose and the why behind the information you want to release. It is only when you understand your purpose that you can truly pursue things that give you joy and fulfillment. It serves as a point of reference for all future actions and decisions you make, allowing you to measure your progress when it comes to meeting your goals.

What are examples of your purpose in content creation?

You might want to solve problems for others by thinking outside the box. You can do this in a multitude of different ways. You can choose a particular topic or niche and make videos or write blogs solving problems for others.

You might enjoy making positive connections with others and enjoying those around you. In this case, you might look at building a community maybe it’s for a cooperative video game or maybe you are a streamer on twitch looking to bring people together and have a great environment for people to meet each other.

Maybe you want to educate people on a topic that you are passionate about. This could be done in a multitude of different ways. You could again make videos, maybe write a blog or even publish a podcast that people can review and learn.

Your purpose or why can be anything. You simply have to find out what you are passionate about and make goals to achieve them.

What are some of the benefits of knowing your why/purpose?

Knowing your purpose gives you clarity in your content creation journey. It allows you to focus on your goals, and virtually be unstoppable as there is no question about what you want to accomplish.

Once you have identified your purpose you can truly focus on your goals. You’ll be able to avoid distractions to achieve the vision you have for your content. It will give you a clear understanding of why you are making content and what drives you.

Content creation with purpose should be fun and bring you joy. You have to discover your purpose by trying new things, new types of content. If you ever feel like you haven’t found your purpose yet, that simply means that you need to try something new that will ignite your passion.

Finding your why, is important not only for success in your content creation journey but also for your well-being and longevity. You want to create content that will keep you motivated and driven to reach your goals and embrace your purpose.